Celestyal Cruises is setting its sights on expanding its fleet and global presence, aiming for robust growth in the coming years. CEO Chris Theophilides expressed the company’s ambition to transition from a two-ship line to an expanded fleet, operating in more regions worldwide throughout the year.
The recent announcement of the Celestyal Discovery marked just the beginning of the company’s growth plans. Theophilides emphasized that there are numerous ideas in consideration for future developments beyond the new ship and the brand’s expansion to year-round operations in the Middle East for 2024-25.
Maintaining a focus on small- to mid-sized ships, Celestyal Cruises remains deliberate about their selection process, prioritizing specific attributes that enhance the guest experience while meeting operational metrics. Theophilides stressed the importance of these vessels in enabling access to lesser-explored destinations, not limited to Greece but extending to other parts of the world.
In an effort to entice past guests, the company is introducing new deployments, including new ports in Europe and the recently launched Middle East program. Theophilides highlighted the significance of providing returning guests with fresh opportunities, acknowledging a low rate of repeat visits due to limited destination offerings previously.
“We have a very low repeat rate as we don’t give guests a new opportunity. We need to give our very satisfied guests an opportunity to revisit Celestyal with new areas of the globe,” Theophilides affirmed, underlining the importance of catering to their loyal customer base while enticing them with novel travel possibilities.