Barberino’s Launches First USA Barbershop In New York City

Barberino’s, an Italian barbershop chain known for its luxurious and modern approach, is set to introduce top-tier Italian barbering services in New York City on February 8th. Situated at 520 Madison Avenue, nestled between the Upper Eastside and Rockefeller Center, this prime location is surrounded by corporate offices and fashionable living spaces, taking over the space previously held by The Art of Shaving.

To mark the opening, visitors from February 10th to 14th will be treated to two gifts with any service: a deeply moisturizing Barberino’s face mask and a unique tin of Venchi Italian Chocolate. The Barberino’s face mask is formulated to deeply nourish, soothe, and hydrate the skin, while Venchi, with its 145-year heritage in chocolate making, offers heart-shaped chocolates in a festive tin as a nod to Valentine’s Day.

The new shop occupies a 70-square-meter area, decorated in Barberino’s distinctive green, equipped with three barber chairs. It aims to cater to the American clientele with a range of services and products that merge Italian grooming traditions with contemporary techniques, ensuring there’s something for everyone, regardless of their schedule or grooming preferences.

Services range from the quick Express (15 minutes) for those in a hurry, to the traditional Classics (30 minutes), and the indulgent Splendidi (60 minutes) for clients seeking a more relaxing experience. Each service is thoughtfully designed to enhance well-being.

Barberino’s also offers a selection of premium grooming products, from beard balms to wooden razors, developed through collaborations with industry leaders. An Italian barber will lead the New York shop, ensuring the training and quality of service align with Barberino’s standards.

Furthermore, Barberino’s has launched a dedicated website for U.S. customers, making it easier to connect with the brand and access its services and products, enhancing the customer experience with convenience and accessibility.